MEDIA

In 2010, what was believed to be the world’s oldest leather shoe was discovered in cave in Armenia. The shoe was estimated to be around 5,500 years old. While leather shoes have been around for a very long time, there are still revolutionary things being done with them that help to set new trends. One celebrity fashion and footwear designer, Cedrick McDonald, has created a shoe idea so unique that he was issued a U.S. patent for it. Picture high fashion pumps with 4-6” heels that turn heads, and as they do, people see what is on the bottom of every shoe – a snakeskin outsole that is encrusted in Swarovski crystals. It doesn’t get much more fashion-forward or more unique than that!

“It was time to take pumps a step further and really help people live life through their soles,” explains Cedrick McDonald, owner of Exotics by Cedrick. “My collection of shoes is unique, jaw-dropping, and certainly something for people to talk about. As soon as you put them on you have a whole new level of confidence and direction in life.”

Cedrick takes shoes seriously. In fact, his motto is that you should “Live Life Through Your Soles.” Shoes, for him, are a work of art that helps to not only make a statement, but to help make the person. He is fascinated and inspired by the way a great pair of heels can give someone an amazing sense of confidence. Witnessing such things has inspired him to take the high heel industry to a whole new level.

Behind the scenes at the MTV Movie and TV Awards a star is born.

Tampa high-end shoe designer Cedrick McDonald, creator of "Exotics By Cedrick," was selected to be part of MTV's "Secret Room" events gifting suite where stars where wowed by Cedrick's designs.

Cedrick's shoes are now being seen on the red carpet. "It's a very overwhelming and humbling experience," said McDonald.

Behind the scenes at the MTV Movie and TV Awards a star is born.

Tampa high-end shoe designer Cedrick McDonald, creator of "Exotics By Cedrick," was selected to be part of MTV's "Secret Room" events gifting suite where stars where wowed by Cedrick's designs.

Cedrick's shoes are now being seen on the red carpet. "It's a very overwhelming and humbling experience," said McDonald.

Please contact cher@chermurphypr.com for all media inquiries